Program Details

Serve Your City Initiative

Coca-Cola Bottling Co. Consolidated (CCBCC) has a long history of reaching out to those in our communities who are most in need.  We seek to be agents of change by empowering people to make a positive, sustainable difference in their local areas.

Join us in serving your city through a National Day of Service to be held on February 25, 2017.  By pledging your time, you will help the organization of your selection have the opportunity to win a $2,500 grant sponsored by CCBCC.


Who can lead a service project?

Any organization that meets our eligibility criteria can lead a service project. This year’s list of qualifying organizations has already been selected; if your organization in interested in participating in future initiatives, contact us at

How do I sign up to lead a service project during future initiatives?

As a Company, CCBCC provides ongoing support of non-profit organizations within our territory. If your organization is interested in leading a service project during future initiatives, contact us at to discuss eligibility requirements.

Who can participate in a service project?

The Serve Your City initiative is open to CCBCC employees and the general public. Anyone with a desire to make an impact in your local area can sign up to be a volunteer.

How do I find organizations in my area that need volunteers?

Choose your city to view a list of opportunities. Service projects held on February 25, 2017 are listed by organization.

I am looking for a particular organization in my area, but don’t see it on the list.

This year’s list of organizations for the Serve Your City initiative has already been selected. If you don’t see a particular organization in your area, it’s possible they were unaware of the event or do not meet our eligibility criteria. If you have an eligible organization in mind that you believe would be a good fit, please feel free to contact them directly, and encourage them to get in touch with us about future service initiatives.

What types of organizations are eligible?

Under our current program guidelines, only 501(c)(3) public charities in the United States. If you have questions about whether a particular organization qualifies, contact us at

Ineligible organizations include:

      • Political and fraternal organizations
      • Religious organizations without a secular community designation, defined as an organization separate from a church or religious organization that provides services to people regardless of their religious beliefs and does not propagate a belief in a specific faith. Example: A food bank that is a separate 501(c)(3) organization from a church and provides food and meals to anyone who qualifies for services, regardless of religious belief.
      • Private foundations
      • Professional organizations

What types of service projects can I expect to see in my city?

The Serve Your City initiative supports projects that directly serve a need in local communities. CCBCC has a long history of reaching out to those in our communities who are most in need. The ways we give back are many, and the benefits are countless. “Community service” is defined as an action that a person or group of people perform to address needs in and for the benefit of the community. Examples may include: hosting educational and recreational programs for youth, participating in a local park beautification or cleanup effort, volunteering at a prison, or packaging food at a food bank.

Projects that do not qualify include, but are not limited to:

      • Efforts that do not directly involve a non-profit organization.
      • Time spent training for an event, such as a marathon.
      • Blood donation or other medical procedures.

How will my participation directly impact the people in my local area?

By pledging your time, you will help the organization of your choice have the opportunity to win a $2,500 grant sponsored by CCBCC.

How do I make sure my time counts? Does every person who participates with a specific organization need to report actual time spent volunteering?

The leader of each organization is responsible for closing out their project(s) and reporting the hours and impact of the efforts of all volunteers, collectively. For grant eligibility, organizations will need to directly report details on all projects completed to CCBCC.